Certainty has a way of seducing investors, particularly when the market narrative appears to align so neatly with past successes. Today, the US market is seen as the favored destination, with good reason: it has delivered dominant returns over the past decade, boasts robust economic fundamentals, and carries the confidence of a global investor base. But this widespread confidence in a singular outcome—continued US dominance—should give pause. History, logic, and experience all remind us that such certainty often precedes trouble.

As investors, our job is not to predict the future but to navigate its uncertainty. Certainty, while comforting, often persuades people to dismiss diversification as unnecessary when the outcome seems so obvious. Yet it is exactly this sense of clarity that should give us pause.

Markets are both unpredictable and cyclical by nature, and history shows that overconfidence in a single narrative often sets the stage for a painful reality check. In moments like these, resilience comes not from attempting to foresee what’s next, but from adhering to principles shaped by the lessons history has taught us about risk and opportunity.

• Rule 1: “Risk Is Greatest When Agreement Is Greatest” – Eagle Capital’s Ravenel Curry’s observation could not be more relevant today. When everyone piles into the same strategy or narrative, risk escalates—not because the fundamentals are necessarily bad, but because popularity inflates valuations and reduces the margin for error. The current fascination with the “Magnificent Seven” stocks is a textbook case. While these companies may be impressive, their dominance and near-universal endorsement should give any investor pause. Popularity has never been a reliable friend to long-term performance.
  
  
• Rule 2: Human Nature Never Changes – Investors are consistently too optimistic when times are good and too pessimistic when faced with uncertainty. This behavioral pattern drives cycles of boom and bust, creating opportunities for those who recognize it. Contrarian strategies capitalize on this dynamic by buying into unloved and undervalued stocks.
  
  
• Rule 3: Ignorance Is Bliss – In today’s information-saturated world, “market insights” are treated as essential. Yet, the belief that the future can be reliably forecasted is a dangerous illusion, largely fueled by recency bias. For the past 15 years, this bias has rewarded those who’ve assumed that current conditions will persist indefinitely. But when cycles turn—which they will—the reckoning for this overconfidence could be severe. Successful investing is often less about what we know and more about understanding what we don’t.

Certainty is too often an illusion of control, and a tempting yet dangerous foundation for an investment strategy. Ralph Fiennes’ character in Conclave captures this sentiment perfectly: “There is one sin which I have come to fear above all others—certainty. Certainty is the great enemy of unity. Certainty is the deadly enemy of tolerance. Our faith is a living thing, precisely because it walks hand-in-hand with doubt.” For us, doubt is not a weakness but a strength, enabling us to stay grounded and focused on the long term.

We all make mistakes. But, in our industry, mistakes stemming from the inherent complexity of markets are useful lessons learned—those from the hubris of believing one can precisely predict the future often permanently impair capital. A commitment to humility, historical awareness, and diversification is the bedrock of our approach. It’s how we honor our responsibility to clients, even when the path forward can seem anything but certain.