Aspirational Investing
Conventional wisdom in the financial sector suggests a compromise exists between above-market returns and impact. We aspire for more. In this series, we speak to fiduciaries at the vanguard, who refuse to compromise between these two objectives, innovatively pursuing top-quartile performance inclusive of their unique missions.
E004 | Tuokpe Ajuyah
In the latest episode of Crewcial Partners' Aspirational Investing podcast, CIO Mike Miller sits down with Tuokpe Ajuyah, the firm’s head of ESG, to explore the intricacies of integrating environmental, social, and governance factors into investment strategies. Their conversation delves into how Crewcial Partners balances short-term challenges with long-term systemic risks, combats greenwashing, and tailors ESG approaches to align with clients’ unique missions, all while pursuing top-quartile performance and meaningful impact.
Takeaways and Insights
Navigating the complexities of environmental, social, and governance factors (ESG) requires a disciplined commitment to balancing short-term challenges with long-term systemic risks. While the variables may seem complex, the approach is relatively straightforward, embracing a holistic approach prioritizing sustainability and accountability better positions investors to achieve meaningful impact and durable, long-term success.
While the wider world of ESG investing still faces data inconsistencies, politicization, and greenwashing, integrating the core focus of ESG as a foundational practice, aligning strategies with client missions, and leveraging active management are essential for driving intentional, positive change and supporting sustainable, intergenerational returns for institutional non-profit investors.
Transparency, rigorous evaluation, and continuous manager engagement are key to ensuring resilient, mission-driven portfolios.
ESG as a Foundational Pillar
For Crewcial Partners, ESG is not an add-on but a core component of the investment process. It fundamentally aligns with the firm's mission to support non-profits in achieving financial returns and intentional impact. Integrating ESG factors helps organizations better manage a wider array of risks and seize a broader set of opportunities, ensuring that portfolios are resilient and aligned with clients' long-term goals.
Holistic and Customized Investment Strategies
Crewcial's approach to ESG extends beyond financial analysis to encompass sustainability. The firm tailors strategies based on each client's unique mission, whether that involves prioritizing education, affordable housing, or environmental preservation. This ensures that investments are not only viable but also aligned with clients' core values and objectives.
Active Management Enables Intentional Impact
While passive investing has a place in portfolios, it often lacks the intentionality needed to drive specific outcomes. Active management allows for deliberate capital allocation to areas where positive change can be achieved, such as supporting companies that genuinely advance sustainability and social equity.
Navigating Short- and Long-Term ESG Challenges
In the short term, ESG investing is complicated by issues like greenwashing, politicization, and data inconsistencies. However, long-term challenges such as climate change, social inequality, and governance failures require proactive engagement and sustained, patient strategies. Crewcial balances immediate concerns with forward-looking approaches to mitigate risks and capture opportunities over time.
Addressing Data Limitations and ESG Complexity
ESG investing faces the chronic issue of inconsistent data due to a lack of standardized reporting frameworks. This challenge makes it difficult to obtain and compare reliable information across companies. Crewcial addresses this by developing proprietary assessment tools and continually refining its approach to better measure and integrate ESG factors; understanding that this is an iterative and evolving process is key to ongoing success.
Combating Greenwashing through Rigorous Evaluation
With the increasing demand for ESG integration, some managers may misrepresent their sustainability efforts. Crewcial combats greenwashing through a rigorous, multi-layered evaluation process, applying a consistent ESG framework across all managers; the firm goes beyond surface-level claims by scrutinizing data, comparing practices to industry standards, and engaging with managers to address weaknesses. Combining quantitative metrics with qualitative insights ensures authenticity, while ongoing monitoring keeps managers accountable for continuous improvement. This proactive approach differentiates between genuine ESG efforts and ‘check-the-box’ lip service, ensuring meaningful integration of sustainability into investment processes.
Continuous Engagement and Manager Evolution
Crewcial views each investment manager as being on a journey, assessing where they currently stand on ESG factors and encouraging progress over time. The firm does not require perfection but values a willingness to engage and improve. This approach fosters dialogue and allows for incremental enhancements in ESG practices.
Balancing Data-Driven Insights with Qualitative Context
ESG assessment at Crewcial combines quantitative data with qualitative considerations to provide a more comprehensive view. While data offers transparency and tracks progress, anecdotal examples illustrate the real-world impact of investment decisions, adding depth and context to the analysis.
Using ESG to Build Resilient, Forward-Looking Portfolios
Embedding ESG factors in investment strategies enhances risk management and the ability to identify compelling opportunities. By incorporating ESG considerations, firms can help clients construct portfolios that are better equipped to withstand evolving challenges and capitalize on emerging trends.
Fostering Transparency, Rigor, and Accountability
Crewcial’s ESG approach emphasizes transparency and accountability in assessing the impact of investments through continuous monitoring of progress. The firm helps clients understand how their capital is being allocated and whether or how it is truly driving intended outcomes, enabling informed decision-making and material or marginal adjustments as needed.
- Permanent capital is an investment structure without fixed timeframes, unlike traditional private equity funds, which require selling assets within set lifecycles. This flexibility allows investors to hold onto assets as long as they find it beneficial, avoiding forced sales regardless of market conditions. By removing these time constraints, permanent capital fosters more strategic, uninterrupted partnerships, focusing on long-term growth rather than the pressure of achieving short-term gains.
DISCLAIMER
This podcast is for informational purposes only and does not constitute financial, legal, or investment advice. The opinions expressed are those of the speakers and do not necessarily reflect the views of Crewcial Partners LLC. Listeners should consult with a qualified financial advisor before making any investment decisions. Past performance is not indicative of future results, and all investments involve risk.
What were some of the main successes of Crewcial Partners last year?
Summary: Most importantly, we maintained our long-term posture through an unfriendly market. Markets have a way of overreacting to events; however, our clients stayed on track and kept their public equity exposure at high levels. Our process ensured we never faced liquidity challenges or any issue that demanded we act in a short-term matter.
Lesson: A long-term bias works but requires discipline, diversification, and an understanding of expectations. Fundamentals and valuation—the price you pay for something— ultimately matters. Crises and difficult times have winners and losers. The winners are ultimately those with the strongest balance sheets, best business strategies, and the most capable manager teams; they win over the longer term because they're better than their competition.
What are your thoughts on sizing in the current environment?
Summary: It can seem contrary to human nature at times; the stuff that does well, you want to see become a bigger and bigger part of the portfolio. However, you should be adding money to managers that have struggled but are poised to rebound, keeping in mind your longer-term return profile. Sizing is important and depends on a deep understanding of diversification and manager volatility profiles.
Lesson: Take advantage of the natural cyclicality within markets, selling at the peaks and buying the bottom is the way to long-term sustainable success. Be proactive when managers have a great year. When Crewcial has a manager that's up 100%, we ensure that we trim back 25-50% so the capital is ready to redeploy into out-of-favor managers with even stronger future prospects.
What are some of the areas that could be improved from 2023?
Summary: We are still trying to wrap our heads around the way markets are actually functioning; the gap between price and fundamental value seems as if it's become unbounded. This creates a problem of balance. If you're constructing a diversified portfolio, one of your underlying assumptions is that it will moderate volatility and some of the short-terms concerns; this should allow you to play offense when things are bad and a little defense when things are really good. But that falls apart if markets are creating high correlations that shouldn't exist between strategies. We’re still learning to better understand which conditions can and will create more of these correlation issues, so that we don't end up constructing portfolios that require truly extraordinary levels of patience to see through.
Lesson: Cultivate a better understanding of correlation among managers. Thinking about managers based on the way they behave in different market climates is important. Prepare for various environments and build portfolios that are not going to have several seemingly distinct strategies reacting to the same market environment. Diversification is ultimately always your friend.
What are some of the insights you’ve gained from your latest year of travel?
Summary: Being back on the road has been one of the great events of 2023. It’s rewarding to physically sit down with people, whether in Europe, Asia, South America, Africa, or the United States, and really hear what they’re seeing on the ground, what they’re doing in their portfolios, and the real-world implications, because markets aren't necessarily the real world. Being reminded how different people see the world differently is immensely important as an investor.
Lesson: Preferable options exist outside indexation; opening up to a global perspective broadens one’s ability to consider truly impactful diversification. The goal is to find differentiated thinking wherever it is. We're not looking for investment managers, we’re looking for thoughtful, engaged people who invest.
What does history tell us for “Magnificent Seven” index funds going forward?
Summary: The index has reached a very high level of valuation concentrated in a group of unbelievably dominant companies. However, while no one is arguing that Apple is a bad business, there is a price for everything and this price seems too high right now. From the 60s through the 00s, people felt the same about many companies that didn't prove to be very good investments. One way to illustrate this is to look at the top five in late 90s, which included Cisco, Intel, General Electric, Microsoft, and IBM. If we exclude Microsoft from the equation, these are all still pretty powerful businesses but they have not been good stocks to own. It’s the inevitable nature of impermanence. We can almost guarantee ten or 20 years from now, the current names will be around, but they probably won't be the most popular or dominant names in the market.
Lesson: Design portfolios to capture the broader economy; while well-constructed portfolios will always have allocations to bigger names, entire swaths of the economy are growing at a much faster rate than these brand-name businesses and are currently being overlooked by investors. Capture long-term opportunities today cheaply.
What is Crewcial excited about for 2024?
Summary: First, ESG, which has unfortunately become a very controversial subject. However, at the end of the day, it's a powerful risk framework; from our perspective, we need to be able to arm both our clients and our research team and consultants with better information on this subject and approach, as it’s a complicated topic. We can't make it simple, but we can identify very specific variables at the portfolio company level to transparently consider which managers and portfolios have a higher level of risk around material environmental, social, and governance issues that affect their viability as good investments.
Second, another big change at Crewcial was our formation of an investment committee. We’re doubling down on our approach, allowing talented team members to focus on what they understand best and follow their passions as investors, but we’re now taking those passions and directing them into somewhat of a more formalized process. It's based on tracking, monitoring, and ensuring individuals get the training they need to scale and fully capture the bigger picture to find the best managers, no matter their initial backgrounds upon entering the firm, while pairing complementary skillsets to bring out the team’s full potential.
Lesson: Don’t be afraid to be different while embracing the fundamental rules of finance. Identify the full scope of everyone’s areas of strength and play off each to build a greater whole. Embrace idiosyncrasies and preferences while being open and honest with feedback and assessments. We do not treat our investment team members as analysts, rather as investors cultivating an owner’s mindset. We're trying to find ways to capitalize on differentiated perspectives to ultimately uncover the difference between market price and fundamental value; seeing things differently, and cultivating an environment in which such perspectives can range openly, is a critical element of that.
We don’t just want the usual suspects from the same handful of schools, we want to expand our collective perspective to include more women, ethnically diverse individuals, and people of all persuasions from different parts of the country or with different educational or experiential backgrounds—talented people come in all shapes and sizes. A diverse team of diverse perspectives is intended to capture the overlooked points of view necessary to uncover the next great idea.
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Crewcial Partners LLC is a Securities and Exchange Commission registered investment advisor. Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any securities. Past performance is not indicative of future results, and investments involve risk and are not guaranteed. Be sure to first consult with a qualified financial adviser and/or tax professional before implementing any strategy discussed here.